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We had quite a few amazing transformations and in honor of the new year, we thought we would share a few of them with you. It's truly amazing what hair can do to how a person looks AND feels. Let us know your favorite transformation in the comments below! …

We all shampoo, condition, and even use deep hydrating masks on our hair, but are we actually missing a vital step in our own hair’s TLC? Pre-shampoo treatments have become a more popular necessity in getting that Hollywood-esque hair we all dream of having. Here are three AMAZING Kerastase products that will instantly transform the beauty and sleekness of your gorgeous locks! …

Even though summer is almost over, there is still plenty of beach and pool time left here in the Sunshine State! That also means struggling of keeping your hair presentable, especially at that moment when the last-minute decision is made to go out in public, say dinner or a fun beach bar. Now what? Your hair is a MESS and you certainly don’t have time to clean up! …

Heat styling, sulfate shampoos, not enough conditioner and too much or too little protein in the hair can cause breakage. Excessive sun exposure, chlorine, and salt can also cause breakage. Try Kerastase’s sulfate-free shampoo Discipline Bain Fluidealiste or Prive Shining Weightless Amplifier Shampoo …

Summer is here and we all want that perfect “summer” hair look. Effortless and easy, like you just came from a day at the beach. But finding the best way to achieve that style can be a bit confusing. Just try going on Pinterest – you’ll find “25 Ways to Achieve Easy Curls” – none of which actually look easy. …

Are you a woman who debates between going to the gym or blow-drying your hair, a mother who struggles to get ready in the morning because you’re caring for your kids, or a businesswoman who has to be in the office by 7 AM? Introducing the NEW Luxury of Time Ritual …

Next time you head into Prive Salon, make sure you’re prepared to tell your stylists exactly what you want! With all of the different types of curls out there, natural, wavy, beachy or glam, it is sometimes hard to tell your stylist exactly what you need. Below we have pulled out our favorite curly styles to help you choose the perfect look for any occasion! …

Just when you think there isn't room for another short cut in Hollywood, a new celebrity bob pops up at a movie premiere or red carpet! The newest celebrity to join the lob club is Emma Stone. Rocking a more subtle tone of her signature red locks, Emma Stone has recently made the chop and started rocking this adorable long bob. …

As we all know, there is no better feeling than leaving the salon with a fresh bouncing blowout. Your hair feels lighter than air with all kinds of fabulous volume and waves that you simply cannot get at home. But the one downfall of a bouncing blowout is its pending expiration date. Today we wanted to share a few quick tips on how to prolong your blowout to keep it looking fresh just a little while longer. …

When you leave the salon you're completely in love with your new hair color, but there is always that thought in the back of your mind, "how long is this perfect color going to last?" Well, we've done our research and found out a few easy ways to help you maintain your fabulous color between visits to the salon! …